"Intel's intent of our ad titled "Multiply Computing Performance and Maximize the Power of Your Employees" was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn't happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing"
Was that one they missed Master & Servant?Perhaps Plantation This Week?
Confederacy Today? Sprinting? Al Sharpton's Amazingly Racist Cracker-Ass Stories? Click the picture to 'im-big-en'.
If the dude in the shirt had a whip...
2 comments:
You are blogging voraciously! Interesting stuff! Who looks at that ad and DOESN'T understand that it will be construed as racist? Bad ad agency! Bad!
Unbelievable. What idiot let that get to the printer? Go to wonder if that guy still has a job.
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