Jan 25, 2011

Taco Bell; Not Meat - Rented Food


An Alabama law firm claims in a lawsuit that Taco Bell is using false advertising when it refers to using “seasoned ground beef” or “seasoned beef” in its products.

The meat mixture sold by Taco Bell restaurants contains binders and extenders and does not meet the minimum requirements set by the U.S. Department of Agriculture to be labeled as “beef,” according to the legal complaint.

Attorney Dee Miles said attorneys had Taco Bell’s “meat mixture” tested and found it contained less that 35 percent beef.

They're not looking for money - which surprised me... “We are asking that they stop saying that they are selling beef,” Miles said.

Taco Bell spokesman Rob Poetsch said the company denies that its advertising is misleading.

“Taco Bell prides itself on serving high quality Mexican inspired food with great value. We’re happy that the millions of customers we serve every week agree,” Poetsch said. He said the company would “vigorously defend the suit.”

He forgot to mention that the word 'food' in this context is also highly subjective. Much like Ex-Lax is considered 'chocolate.' But that's all in the colon of the beholder, isn't it?

The lawsuit says that Taco Bell’s “seasoned beef” contains other ingredients, including water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agent and modified corn starch.

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