Hot on the heels of their McDonald’s “re-branding campaign,” the Billboard Liberation Front announces a “partnership” with Philip Morris aimed at stressing the importance of choice. The Billboard Liberation Front (BLF) is honored to announce a new marketing partnership with Philip Morris (PM) that finally brings together the rugged sense of American independence with your most important choice as a consumer: your death. The message of “My Life. My Death. My Choice.” informs and empowers the consumer to choose, as their god given right, how they want to die. Philip Morris brings this message to the consumer to remind them that some rights are inalienable in life as they are in death.
The new an improved billboard can be seen towering over Howard at Van Ness in San Francisco.
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