Aug 19, 2013


im·pi·ous (m-ps, mp-)


1. Lacking reverence; not pious.

2. Lacking due respect or dutifulness

[From Latin impius : in-, not; see in-1 + pius, dutiful.]

impi·ous·ly adv.
impi·ous·ness n.

The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

It has come to my attention that one contributor, albiet, founding member of this here unrighteous blog, has questioned the use of a word in our T-Shirt campaign.

Now, let's be clear - this word has been hovering above the T-shirt link for the past 3 or 4 years now. Nevermind that not a single T-Shirt has ever been sold or even clicked through in the last 2 years. Perhaps the price point is too high, or the shame of associating with aforementioned blog would be only slightly less humiliating than wearing an Alfred E. Newman shirt?

Apparently, it is not that the T-Shirt is "ugly" or that the wearer will be instantly mocked and potentially road-hauled if worn South of the Mason-Dixon Line (which, fun fact, Charles Mason and Jeremiah Dixon were amateur surveyors in the resolution of a border dispute between the British colonies. They created a demarcation line, which formed the borders of Pennsylvania, Maryland, Delaware and (eventually) West Virginia. The reason there's a West Virginia and not just Virginia is a larger story that the Mason-Dixon line helped forge. And to further the fun, Mason and Dixon were aslo very influential in discovering the weigh the earth.)

In agreement that the word "Impiousness" may not have been the best choice of the word... offering a solution - Perhaps "Im-pi-ou-T" would have been more clever and perhaps we could boost our sales? Boost, that is, from us owing one to OneF, to perhaps selling one or two of them?

If we can halt the lament of copy choice made in the early days of 2007, perhaps we would have more luck selling T-Shirts? Perhaps I could re-design the T-Shirts, and find a new supplier that's 1/4 the cost. Yes, putting more children on the job in a South Asian country seems like a good idea that Milton Freedman would get behind - as long as it's not *your* children working at the mill, your country is elevated, and if the children in some forsaken sweat factory make it out alive, so will theirs!

Perhaps, just perhaps, one founder could have bemoaned his displeasure of the copy choice before, or maybe immediately following the word choice was chosen. But waiting, until now... 2013... to make his opinion heard - and so publicly....

Conceivably, the founding member just hadn't been on this site since then, and once leaving his Rip Van Wrinkle slumber to make a few posts?

Imaginably - this founding member had forgotten his password, and now is trying to make up for lost time?

In other words, welcome back, Killre.

No comments: