New Provocative Gun Ad

"One child is holding something

that's been banned in America

to protect them.

Guess which one."

The ad is by a group called Moms Demand Action for Gun Sense in America.
The explanation, via babble:

"The Charles Perrault version of Little Red Riding Hood, the one that was banned by two California school districts, was controversial not because both the grandma and the little girl are eaten by the wolf by the end of the story, but because — as the Christian Science Monitor notes, "one of the refreshments for her grandmother that Little Red Riding Hood carried in her basket was wine."

Second Amendment defenders will cry foul over the the image of a grade school-age girl holding what appears to be a Bushmaster XM-15, the same weapon used by [NAME OMITTED] to shoot and kill 26 Connecticut school children.
What do you think?

Ad agency: Grey, Canada.
Related: Here's the accompanying TV spot 


Cap'n's NOTE: Assault weapons are used in about one-fifth of one percent (.20%) of all violent crimes." No AR-15's were used at Newton, Aurora or Virginia Tech. But they use an AR-15 in this ad because it looks "scary." And so the idiocy of emotions over logic continues. At least they admit that's their strategy. It worked for Mothers Against Drunk Driving - so they'll gladly exchange facts for symbolism.