Feb 1, 2009

Trailers via Super Bowl

Let me get this straight - the three geekiest things, dare I say, even Nerdy things going on this year - the GI Joe movie, Transformers 2 and the Trek Reboot are being advertised on the SuperBowl? Remember, that's 3 million dollars for 30 seconds.

Either their marketing teams think that 3 million is best spent on a wide audience, instead of viral marketing on blogs and/or action figure sites? Perhaps it's a good investment. There's a 20% chance that their target audience is tuning into the Cardinals/Steelers game? I don't know, maybe their fathers are making them tune in yet another failed attempt to have them "man up."

Perhaps the marketers of these three films already believe that they've nailed the Lord of the Rings crowd, and now needs to focus on the NFL audience?

A puzzle for sure. But in case you'd like to see them... or in the odd chance you actually go take a piss during the ads, here's Trek and GI Joe and Transformers 2 trailers:

Treck - er, I mean - Trek


and GI Joe--

and Transformers. Note the 'dinosaur,' fanboys.
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2 comments:

  1. Anonymous2/02/2009 2:07 PM

    GI Joe looks horrible and should have never been made. Same goes for Paul Blart: Mall Cop and Haji Millionaire.

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  2. Cthulhu2/05/2009 3:28 PM

    Dude.

    Geeks & Nerds are geeks and nerds. Anyone who can remember Pi to a thousand places is the same as some dork remembering the ERA for 1,000 ball players. Where is the difference?

    So I think that the advertisers were wise to realise that geeks of all kinds would watch this extravagant sporting match.

    Or perhaps the advertising during the Super Bowl has become so "meta," so self-referential that is in some form a parody of itself.

    Perchance all those footballers jumped the shark?

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