A Beefy Odor

Burger King launches beef-scented body spray:

Financial News - Yahoo! Finance:-- Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called 'Flame.' The company describes the spray as 'the scent of seduction with a hint of flame-broiled meat.'

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food 'virgins' pitting the Whopper against McDonald's Corp.'s Big Mac.

Okay, so they're putting what they put on the burgers that make you think a) this was once beef b) actually put on a charcoal grill into a perfume bottle?

I'm holding out for the smell of the deep fryer... or I could just get a job at an actual Burger King and have Essence o' Minimum as a benefit.