Question one - why?
Why would an organized religion need to advertise? Shouldn't their good works and better example lead a path to their doorstep?
One would suggest that it's a thinly veiled attempt by the Mitt Romney camp to de-mystify the Mormon religion so that he can run for president in 2012?
Or is it just a recruiting video?
A 2007 Pew Center poll showed that 18 percent of Americans associate the religion with polygamy, even though the church has banned the practice since the late 19th century. Six percent said they associated Mormonism with terms like "weird" and "cult-like." The religion is one of the world's fastest-growing, with about 13 million members.
"The church's desire here is just to tell people who have no opinion or a negative opinion of Mormons to say, Look it, we're not a bunch of polygamists that wear weird clothes and have a compound in Texas. That's not us, we're just regular folks," Campbell said.
If I'm not allowed in your church - that's a cult.