Mar 22, 2010

New Pressure

The Change you were looking for? Yeah, proof that everyone's scared of the new future, PepsiCo Inc. just announced plans to cut the sodium found in each serving of its key brands by one-fourth in five years, the company announced Monday, as the industry deals with pressure from the government and health-conscious shoppers who want more options.

The maker of Frito-Lay chips and Pepsi drinks announced several nutrition goals Monday at the start of a two-day investor conference. And I'm guessing that it's a little more than a nudge of a threat that the government will soon be taxing the living hell out of their products which will resemble the days of Big Tobacco.

The company also set two goals for the next 10 years: to cut the average added sugar per serving by 25 percent and saturated fat per serving by 15 percent, in addition to adding more whole grains, fruits, vegetables and low-fat dairy into its array of products. Don't worry, 25 percent is still over 12 teaspoons of High Fructose Corn Syrup in a Pepsi Can.

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