New guidelines released by the Federal Trade Commission say bloggers must disclose any money or freebies they receive in exchange for writing product reviews, a fast-growing and loosely regulated way for companies to market everything from diapers to movies. I could have been getting free diapers!? Free movies?!
Obviously someone who owns a media outlet complained that bloggers have different rules and were all butt hurt about it, so, at some cocktail party they complained to their Congressman (who probably had zero idea what he was talking about and went to wipe his tie off thinking he had a booger). Congressman A then mentioned it to his intern, who did understand - and then filed a report to the FCC to make new rules for bloggers. Thanks a lot, bootlicker! Just a guess on how that process worked itself out.
Because fighting two wars, a no-recovery recession, mounting unemployment. North Korean and Iranian nukes, and health care aren't keeping the government busy enough, the power of the Federal Government needs to make sure that someone didn't get a free movie ticket and then wrote about it.