Sep 3, 2009

WWF Video? WTF?

This isn't over, the World Wildlife Fund, it seems is not just an innocent victim of a bad rogue ad agency in this whole 9/11 ad fiasco.

When the ad broke big, WWF in the US put out a hasty condemnation; then they said it was a spec ad from a Brazilian agency and that WWF "did not authorize its production or publication." Great, but not exactly. Ad Age reports:

After the WWF appeared to initially deny approving the ad, DDB Brasil and the WWF hammered out a statement posted in Portuguese on both groups' Brazilian websites Wednesday afternoon apologizing for the ad and attributing it to "the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering."

Fine. Over. Right? I'd move on except that now the agency and the WWF both say they have no idea who did the video version of this ad = Oh really?

You know the worst part? This is a terrible spot. Nature is more dangerous than religious fanatics - so protect it? How does that even make sense? If anything, this ad makes me want to pave the whole bloody planet.

1 comment:

Cthulhu, destroyer of souls said...


I think the idea that everyone had is that given the scope of the earth and the raw power of nature, if we do lots of stuff to undermine the natural balance it will only end poorly for us.

Using the Twin Towers attacks in any way made it a very poor iteration of a weak idea.

Many geologists state that "Old Faithful" is less stable than Carl from Slingblade and will someday destroy all of Wyoming, Montana, and Idaho. And we're *nice* to Old Faithful.

I had a feeling that the kids backed the wrong horse and that there was backpedaling. The video seems to confirm that suspicion.