Aug 8, 2007

Baby Ein-schtien is not so much good


In a serious blow to parental bathroom breaks, a new study found that 8-to-16-month-old infants who are plopped in front of "Baby Einstein" videos understand on average six to eight fewer words per hour watched than kids who didn't watch.

A win for real parenting over virtual babysitting—at least until they're 24 months old, according to the American Association of Pediatrics. Then Sesame Street makes a lovely foster family. Just don't let them sit too close to the TV—it's bad for their eyes. [thanks to the Machinist]

It was funny to hear the makers of the Einstein DVD's on the Today show pleading with yuppie moms to disreguard these studies and please, please continue to shower millions upon millions of dollars upon them. My, er, wife TiVoed it. I don't watch the Today show... quit laughing. I said- never mind.

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